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The approximate reading time is 10-15 minutes💜

Context

Tele2 wants to update the app and introduce new mechanics to improve the user experience

Task

• The task is to conduct in-depth research and interviews to find out on their basis what can affect the current return rate and user engagement
• Suggest improvements to the existing interface or create new mechanics that could improve the impact on these metrics

Сontent

1. Understanding the task
2. Marketing research
3. Interview
   • Interview: goals and audience
   • Heuristic analysis
   • Benchmarking
   • Hypotheses and questions
   • Interviews and conclusions
   • Job Stories
4. Solution №1 Mia — personalization and statistics
   • Personalization of offers
   • Statistics and tariff balances
5. Family Plan — balance tracking
6. Financial assessment of the main ideas